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José Parra-Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving change, and was named on the Forbes ‘30 under 30’ list of outstanding young entrepreneurs in Switzerland.

Parra-Moyano’s research explores the impact of digital innovation on economic performance, and particularly on the role that data and AI can play in solving organizational and societal problems.

Research interests:
Blockchain Information Systems, Data Markets, Economics of IS