Zoom Link (to join online)
Lecture Series | Hybrid
Abstract
As the cryptocurrency ecosystem evolves, questions surrounding the survivability of digital assets and the stability of stablecoins are becoming central to assessing the sector’s long-term viability. In this talk, Dr. Larisa Yarovaya introduces the novel Stablecoin Survivability Assessment Framework (SSAF)—a comprehensive, multidimensional tool for evaluating the resilience and stability of stablecoins. The talk will also explore key trends in consumer behaviour, drawing on large-scale survey data to examine the drivers and barriers to retail cryptocurrency adoption. Together, these insights offer a forward-looking perspective on the conditions required for mainstream crypto adoption.
Speaker
Dr. Larisa Yarovaya is Associate Professor of Finance and Director of the Centre for Digital Finance at Southampton Business School, UK. A leading expert in cryptocurrency and financial innovation, she serves on the Advisory Board of the British Blockchain Association. Larisa has published over 80 research papers, co-edited the book Cryptocurrency and Blockchain Technology, and regularly advises policymakers and industry leaders. She is also Chair of the annual Cryptocurrency Research Conference and a frequent expert contributor to global media, including the BBC, Bloomberg, and CNBC.